Chikondwerero cha Masika, chomwe chimadziwikanso kuti Chaka Chatsopano cha Lunar, ndi nthawi yokumananso ndi kukondwerera anthu mamiliyoni ambiri. Pa tchuthichi, antchito, omwe nthawi zambiri amakhala kutali ndi mabanja awo ndipo amagwira ntchito m'mizinda, amaika patsogolo kubwerera kwawo. Ngakhale kuti ndi nthawi yosangalala komanso chikondwerero, imakhala ndi zotsatira zabwino pamakampani opanga zinthu. Mafakitale omwe amadalira kwambiri antchito okhazikika amapezeka kuti akukumana ndi kusowa kwa antchito, zomwe zingasokoneze kwambiri mapulani opanga zinthu.

 Kusowa kwa antchito sikukhudza mafakitale okha'kuthekera kokwaniritsa zolinga zopangira, zingayambitsenso kuchedwa kukwaniritsa maoda. Mabizinesi omwe adalonjeza kupereka zinthu pa nthawi yake angadzipeze kuti sangathe kutero, zomwe zimapangitsa makasitomala osasangalala komanso kutayika kwa ndalama. Mkhalidwewu ukuipiraipira chifukwa cha nthawi yochepa yomwe mafakitale ambiri akugwira ntchito, ndipo kusokonezeka kulikonse kungakhudze kwambiri unyolo wogulitsa.

 Pofuna kuchepetsa mavutowa, makampani ena akufufuza njira monga kupereka chilimbikitso kwa antchito kuti akhalebe nthawi ya tchuthi kapena kulemba antchito osakhalitsa. Komabe, njira zimenezi sizingathetse vuto lalikulu la kusowa kwa antchito panthawi ya alendo ambiri.

 Mwachidule, Chikondwerero cha Masika chomwe chikubwerachi ndi lupanga lakuthwa konsekonse: chisangalalo chokumananso ndi vuto la kusowa kwa antchito. Pamene makampani akulimbana ndi vutoli, zotsatira za kusowa kwa antchito ndi kuchedwa kwa maoda zidzakhudza chuma chonse.